Poten Webinar – Unlocking the Green Fertilizer Value Chain

On Demand
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SEP 22 2026 Webinar

While project development has progressed more slowly than anticipated, the market is beginning to see execution of low-carbon ammonia offtake agreements. However, only a small share of this demand is currently directed toward the fertilizer sector, despite fertilizer representing both the largest end use today and a key source of future demand.

This session will examine the key drivers of green fertilizer demand, including policy developments, industry commitments, and broader energy transition trends. It will explore how these factors are shaping project development, investment decisions, and the outlook for low-carbon fertilizers.

Despite these clear market drivers, project development and offtake agreement execution have progressed more slowly than anticipated. This session will review the key barriers hindering deployment and explore practical solutions that policymakers and project developers can adopt to accelerate the transition to a decarbonised fertilizer sector.

We will discuss:

  • The key policy, regulatory, and private sector drivers underpinning green fertilizer demand
  • The scale of green fertilizer volumes required to support food sector decarbonisation ambitions
  • The principal barriers to project development and low-carbon ammonia offtake execution
  • Potential solutions for policymakers and developers to accelerate green fertilizer adoption and investment

Tuesday, September 22, 2026
9 AM Houston | 10 AM New York | 3 PM London | 5 PM Athens | 6 PM Doha | 7 PM Dubai | 11 PM Perth/Singapore